![]() "When creating a campaign on Reddit, you may notice that most campaign objectives have a bidding type of cost-per-action (CPA) instead of CPM," says Avi-Meir. These include brand awareness and reach, traffic, video views, app installs or downloads, and conversions. There are five default objectives to choose from, each with its own billing method. ![]() Create an Ad Campaign: On the Reddit Ads dashboard, the first step to creating a campaign is to select an objective. Interest targeting on Reddit is relatively more general and includes around 15 different interest groups, with a wide range of subgroups such as Animals & Pets, and Art & Design. Interest targeting is based on the audience's perceived interests and the subreddits they join, which is gotten from their content consumption behavior. "However, age and gender targeting is not available on Reddit due to the platform's limited collection of user profile information, but geographical targeting is possible," says Avi-Meir. This includes targeting customers using their email list, retargeting engagement with people who have interacted with their content or clicked on ads, and retargeting visitors to their website who have taken certain actions. This approach enables advertisers to reach a highly specific and niche audience.Ĭustom Audience targeting on Reddit uses first-party and behavioral data to display ads to specific audiences. Community targeting on Reddit allows advertisers to target users who have recently engaged with or subscribed to a particular subreddit. However, to get a more precise target audience, Reddit offers 3 main ad group targeting options: communities, custom audiences, and interests. Furthermore, 35% of Reddit users earn $75,000 or more per year. In contrast, only 7% of Reddit users are over 50 years old. According to demographic data, 61% of Reddit users are male, 70% are Caucasian, and 64% are between 18-29. Identify the Right Target Audience: Generally speaking, Reddit's user base is predominantly male, young, highly educated, and high earners. "Once you have an active payment method, you can advertise on the platform," explains Avi-Meir. Add a Payment Method: After creating a Reddit account, advertisers can head over to and add a payment method to their ad account. This can be accomplished by providing an email address or using an existing Apple or Google account. ![]() Create a Reddit Account: "To advertise on Reddit, the first step is to create an account if you don't already have one," says Avi-Meir. Three key advantages of advertising on Reddit are the ability to target a niche audience, a highly-engaged audience, and the lower advertising cost which is because of less competition on the platform. But while the platform is not as big as Facebook, says Avi-Meir Zaslavskiy - the CEO of 999Global and a marketing specialist - the benefits of advertising on Reddit make it an attractive option for social media advertisers. Which are all organized around specific topics and can be identified by an "r/" prefix in their names. With more than 55 million users, this platform has over 3 million communities, called subreddits. NEW YORK, NEW YORK, U.S.A, May 15, 2023/ / - As social media becomes increasingly dominated by big platforms like Instagram and TikTok, one platform that is finally receiving some well-deserved recognition is Reddit. Everything advertisers need to know about how to run ad campaigns on Reddit in 2023 ![]()
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